Our Story Begins With Real People

We started ymirviaosara because too many Australians felt lost navigating their financial journey. Now we're here to change that story together.

Why We Exist

Back in 2020, I was sitting in a coffee shop in Dubbo when a friend called me, stressed about her mortgage rates. She'd been with the same bank for fifteen years but had no idea if she was getting a fair deal. That conversation happened three more times that week with different people.

The problem wasn't lack of information – it was too much confusing information. Financial advice felt either too basic or overwhelmingly complex. People needed someone to bridge that gap without the sales pressure.

So we built ymirviaosara as the financial education platform we wished existed – honest, practical, and focused on what actually matters to everyday Australians.

Today, we've helped thousands of people make sense of everything from budgeting basics to investment strategies. Not through quick fixes, but through genuine understanding that builds confidence over time.

Financial planning workspace with documents and calculator

What Drives Our Approach

Clear Education

We break down complex financial concepts into practical steps you can actually use. No jargon, no assumptions about what you already know.

Real Outcomes

Every lesson connects to something you can implement immediately. Whether it's comparing loan rates or setting up an emergency fund.

No Sales Pressure

We teach, you decide. Our job is helping you understand your options, not pushing specific products or services.

Group learning session with financial planning materials

The People Behind ymirviaosara

Magnus Lindqvist, Founder and Lead Financial Educator

Magnus Lindqvist

Founder & Lead Financial Educator

Started his finance career in Stockholm before moving to Australia in 2018. Magnus spent five years helping regional banks improve their customer education programs before launching ymirviaosara.

Dimitri Kowalski, Senior Financial Analyst

Dimitri Kowalski

Senior Financial Analyst

Former investment advisor who realized he preferred teaching over selling. Dimitri specializes in making investment concepts accessible to people just starting their wealth-building journey.

Financial education resources and learning materials

Building Financial Confidence Across Australia

We believe every Australian deserves to feel confident about their financial decisions. Our programs launching in mid-2025 will offer structured learning paths that take you from wherever you are now to wherever you want to be financially.

Whether you're just starting out, planning for a major purchase, or thinking about retirement, we're here to provide the education and support you need to make informed choices.

Start Your Learning Journey